OUR STORY

 I embarked on a journey, inspired by my mothers deep appreciation for handloom. Driven by an ambition and supported by my husbands unwavering encouragement I took the leap and established this brand. My vision? To introduce Designer Handloom Clothing by merging Indian craft with handwoven fabric.

Devoted solely to sustainable fabrics and artisanal craftsmanship, our brand takes a stand against powerloom textiles. Drawing inspiration from Karnataka's rich heritage, diverse Indian cultures, and the vibrant beauty of nature, notably vivid flowers, our designs epitomize intricate craftsmanship.

Beyond being a fashion label we strive to create a community united in their commitment to sustainability and the timeless elegance of Indian crafts. We empower artisans fostering their independence while nurturing their lives and creating opportunities for growth.

As the founder my passion extends beyond fashion; it lies in celebrating looms. By adorning our designer handloom garments, with Indian artistry we honor our heritage. My goal is to promote usage of Indian looms while preserving traditions and working towards a more sustainable future.

Best regards,

Ritika Rajiv
Founder of Riraa